wesleyan financial

a little, about what we did

We have been working, strategically, with Wesleyan since 2007 and have helped to create all of their high level digital output in this time. Wesleyan are a pretty traditional business that has been around since 1841 serving doctors, dentists and, latterly, teachers and lawyers. It is our role to fully understand their audience and help to provide the tools they need to market and sell in this competitive marketplace.

As with most of our financial services clients; we provide a layer of behavioural science that can be easily woven into their communications. Working within the confines of the regulator (Financial Conduct Authority) is always a challenge and removing customer biases at the point of sale still remains a major hurdle for marketing and sales teams.

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Wesleyan planning
Wesleyan UX for mobile Wesleyan UX for tablet

it all started with an email

So, what do we get up to with our friends from Colmore Circus? Our original brief was to create an email for potential customers. We have progressed to a number of crucial projects including the Wesleyan.co.uk website and their customer portal My Wesleyan. This has included planning, UX, design and build with a bias of customer experience, keeping up with the pace of their customer’s digital requirements.

nivea social

a little, about what we did

When Nivea first approached bpi to help them create and execute a social campaign we were extremely excited to be involved. Our excitement only increased when we found out this was to help Nivea move into a new arena and bring their new brand proposition through to every touch point.

With any social campaign the target was to get social currency and more and more people interacting with the campaign. The challenge of the Million Moments campaign was connecting UK women to Nivea's "Feel Closer" positioning. The ambitious 3-year campaign objective was to inspire a "Million Moments of Closeness", using interactive debate and imagery to build a deeper understanding of the "Feel Closer" platform.

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Case study Nivea social networking
Nivea campaign planning

it all started with a conversation

As a multi-disciplined campaign (with Life as the lead promotional agency) bpi's role was central to all of the digital strategy and tactical rollout. The team consisted of strategic planning, creative, customer interaction design, database design and build, mobile and social interaction and monitoring.

This was a behavioural customer experience - relying on the bias of the importance of feeling close to another person. The science was extended by a commissioned research piece in support of the campaign, carried out by Professor Geoff Beattie, head of school and the Dean of Psychological Sciences at the University of Manchester. Prof. Beattie also commented on certain photos giving his scientific opinion of the feelings being expressed. Support was a big part of the success of the campaign, as thousands of consumers were uploading photos and some would invariably have problems. During peak promotional periods, we provided 24/7 technical consumer support.

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4x4 tyres ecommerce

4x4tyres.co.uk on ipad
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4x4 ecommerce website

a little, about what we did

Wow, what an exciting challenge. It's not often a client comes in with a brief which says, create me a new brand, ecommerce website, ebay shop, social strategy, CRM and ECRM program. After picking up our jaws we jumped at the challenge to start creating a brand that stood out from current competitors and made tyres feel more lifestyle rather than product.

With any ecommerce site you need to avoid making it appear to be selling, strange thought, but when you consider a users bias when buying tyres or wheels, it is a measured purchase. The key target audience are people who like to get their car muddy, but also change their wheels/tyres to make a statement. 4x4 provide products to meet both lifestyle. With this in mind we created a mantra for 4x4 and its customers "Venture beyond streets".

it all started with bringing off road online

The shop was created with a well tried and tested solution "why reinvent the wheel?" (bad joke we know), this helped deliver the solution to a tight deadline and integrate with ebay auto listings and customer feedback. Since launching 4x4 Tyres continues to grow.

4x4 CRM and ECRM program 4x4 social strategy 4x4 ebay shop

cadbury campaign planning

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Cadbury text campaign
Cadbury online auction

a little, about what we did

When we first pitched for Cadbury back in 1997; no one was really sure how digital would pan out. We went in with big campaign ideas of how to get their main buying customer base (women 20-50) talking to them online. At this point it was simply a question of letting people know you were there. Just to put it into context; there were only 8m internet users at the time. In one year we had an active database of 250k users.

We went from building the main Cadbury website (.co.uk) to creating websites for Creme Egg, Milk Tray, Cadbury's Dairy Milk, Mini Eggs, Double Decker, Buttons, Trebor Bassett, Cadbury World and Miniature Heroes. We ate chocolate in the morning. We ate chocolate at lunchtime. We ate Creme Eggs in meetings. We were in love with Chocolate - some of us even converted to the Quaker religion.

Cadbury client

did it all start with the chicken, egg or idea

We did Cadbury's first text campaign, their first online auction, their first viral, their first £10,000 prize giveaway... need we go on. We still look forward to Jan 1st; when Creme Eggs are back on sale. Some things never change.

severn trent water strategy

Severn Trent Connect Brochure
branding
design
digital
strategy
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Severn Trent Connect

a little, about what we did

It's not everyday you are invited to pitch for a major utility company's digital strategy. One day we were just minding our own business and next thing we were immersed (yeh!) in a four-way pitch for this milestone project. We won it. We discovered things about water that, frankly, most of us would never dream of. We helped STW create their long term vision from a customer point of view.

One of the big challenges for us was bringing together all of the strategic ideas and matching them up with the business's capabilities and resources over a set period of time. We did this by creating a very cool wall chart that showed a holistic view with references to a larger, detailed, document. This allowed everyone in the business to engage with the strategy - which was introduced through internal workshops and events.

it all started with how do i connect?

The outcomes are still being fulfilled and it's encouraging to see trends we predicted becoming reality. Lots of tactics, such as interactive mapping and text updates, have delivered highly successful customer satisfaction and that's good enough for us.

al rayan bank mobile & touch

Al Rayan Banking ipad case study
branding
design
mobile
& touch
.net & php
development
behavioural
science

a little, about what we did

We've been a digital partner with Al Rayan Bank since 2013 (when they were known as Islamic Bank of Britain), and what a ride it has been. Al Rayan Bank is the UK's only wholly Sharia compliant retail bank so we had to leave what we thought we knew about banking at the door. We took this challenge head on.

We first took time to understand Sharia banking and how this differed from traditional banking in the UK so that we could walk in the customers' shoes. We worked with stakeholders in workshops, provided lo-fi and hi-fi wireframes, before we produced the final output of the design and build of a fully responsive B2C website.



all started with a smart solution

It had become evident more and more customers were visiting the website via a mobile over the last year and our original design was optimised further, and still is, to maximise touchpoints where we can capture new leads for Al Rayan Bank, or direct existing customers to the right location. Through some very simple changes, you can make a big difference.

character toys development

a little, about what we did

Everyone loves toys. We're no different. Our love of toys goes a bit deeper than most as we work for one of the largest toy companies in the UK. Think Scooby Doo, Doctor Who, Fireman Sam, Peppa Pig and Teletubbies and you'll find Character have a toy range to match. We have a long standing working relationship with them and have developed all of their digital output over the last nine years.

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Amber product
Amber CRM system Amber ecommerce site

it all started with let's have fun

Character wanted to sell direct to consumer and we provided the CX and software to make it possible. We designed a very simple customer experience that suits both adults and children and more importantly, can be updated quickly by the marketing team. We built their ecommerce site on our Amber shop software and they have used it in anger ever since - it even survived the massive run on Zhu-Zhu hamster pets; where we ran out of stock in an hour! Amber's in-built CRM system handshaking with their warehouse and billing systems as well as providing marketing with much needed data for e-marketing and targeting for new products.

sport england research & planning

digital
strategy
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Sport England thumbnail01
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Sport England thumbnail03

a little, about what we did

We are a sporty lot here at bpi towers, so we were excited when invited to pitch for Sport England's new website. It was a pitch to end all pitches - we got down to the local hockey club to see how they did business (pitch - get it?). We got dirt under our fingernails. We got under the skin of grass roots sport. We played ball. The UX element was crucial - creating an exciting destination site for everyone (from coaches to players) that would provide responsive information.

it all started with knowledge before assumption

Well, after all that we won it, what would you expect? The site was designed and built (on the Umbraco platform) in under three months and we were runner up for public sector site of the year. The UX work, carried out in the planning stage, proved itself quickly with positive feedback coming from site users and independent testing carried out by bpi after launch.

Sports England UX for ipad

silver cross seo & ppc

branding
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development
seo
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user
experience

a little, about what we did

Silver Cross and bpi have been in a relationship since 2008. This marriage of client and agency has produced some lovely, bright offspring. We went in with bold claims of being able to transform their online sales and CRM capabilities. They called our bluff. They gave us the D2C website and CRM project. We proved them right and built them the Microsoft based system they are still using today.

it all started with user acquisition

Silver Cross is a traditional brand but has very modern ideas. They think in 3D and we love to help them stay ahead in the UK, European and Asian markets. When it comes to knowing what makes a typical Silver Cross buyer tick; we have the t-shirt. We combine this in-depth customer knowledge with Silver Cross's business needs to create a truly User Centred Design approach

Over the years we have designed and built many iterations of the D2C website - evolving not only the look and feel in line with Silver Cross's contemporary design, but kept SEO & PPC performance to the optimum. This has allowed Silver Cross to see an ever increasing conversion rate from every penny they spend with us driving traffic to the site.

SilverCross CRM project

dfe user experience

a little, about what we did

We've been lucky enough to work with some very special clients, including DfE who are one of the most respected of government departments. Before we could start development we had to recruit candidates that met the demographics and run a series of workshops to see if the designs worked, and if the user could navigate to find the desired information. We then impressed them with our 'special skills' in 2001 when we got together to build the TeacherNet portal. In those days we were one of a few who had (the now defunct) Coldfusion experience. We took the unwieldy portal and transformed it into something that could be used by teachers daily and edited by 50 consecutive contributors.

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def portal dfe website screenshot

it all started with giving users what they need

Once we had the Teachers ironed out; we moved onto the parents. We created a wireframe prototype to run workshops with Parents and integrated the feedback into the Parent portal and School finder to empower mums and dads to find out what their kids were doing at school. School finder was the first site to amalgamate a myriad of public sector databases to provide one view for anyone looking for childcare, nursery and school places based on postcode. By accessing Ofsted data, it could provide a parent with an unbiased, up to date, view of any potential school place.

priors hall park. “a new start” short film

Case study video

a little, about what we did

We've been helping Priors Hall Park since 2013. Our original brief was "help us to sell the houses we've built". So much for strategic input. That said, we helped to increase the sales burn rate from one per week to one a day in three months.

These days we are more concerned about the space between the houses and provide thorough strategic input, evolving the value proposition (The Park Life) and upgrading the brand across all of the customer touchpoints. We even do the signposting; if we can get the customer to the show home, we’re doing our job properly…

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development
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video
Case Study Priors Hall Park
Priors Hall Park social media
Priors Hall Park short film

it all started with the realisation of an idea

One of the highlights of our strategy was to design and create a moving picture of The Park Life proposition. Like any film project; the devil is in the detail and our planning team spent months getting each frame perfect in storyboard form until we (and the client) were happy that we had captured the very essence of living at Priors Hall Park – in under 2 minutes.

Filmed in a studio at The Custard Factory and directed by Cannes Lions Award winner Casey, we toiled with creating a 1,200 acre park and its surroundings in miniature. The result is a film that shoots straight to the heart of buyers who are deciding where to put their roots.

assured group app development

Assured Group ipad case study

a little, about what we did

We have worked with Assured Group to bring two unique and exciting apps to the market place. Assured Group are one of the largest valeting groups in the UK and have numerous clients in the form of nationwide dealers, rental companies and auction houses. Our job was to help automate their current methods of recording car listings, while also adding some of our own 'polish' to the usually time consuming and tedious process.

app
development
digital
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assured group spedometer

it all started with let's make an app

We worked closely with Assured to understand how their UK wide network of valets would use the app, and how it would be able to integrate with their clients existing systems and workflows. Following the initial fact-finding we worked in an agile way, which allowed new features and functionality to be added without impacting on timescales. Both apps shared common functionality, which allowed them to be developed in tandem. Change requests were also implemented across both projects, to save costs.

Following development, the app was rolled out as a beta across a number of dealer sites. The app was incredibly well received and is now being used as a live system within several large dealer networks.

Case study UX design for ipad

automotive experience across the sector

Tyre
Land Rover
Bentley
Jaguar

for those that make such wonderful machines build

When car manufacturers start thinking about launching a new car they talk to us about how to get it in front of customers and how to drive engagement.

Our latest campaign for the new MG GS showed us orchestrating the whole customer journey from launch materials and a TV commercial through to experiential advertising in the form of a car launch event and press launch supported by aftersales and accessories sales plays.

let people know about your products sales

Most consumers are doing online research to help them make car-buying decisions, and most are doing so before visiting a dealershiip, A recent survey shows that 75 percent of drivers polled would consider conducting the entire car-buying process online.

The survey of 10,000 consumers in eight major countries (including the UK) found that 80 percent of drivers seeking to purchase a new vehicle are using some from of digital technology to research their buying preferences, and nearly two-thirds (62 percent) are initialing the car-buying process online, including consulting social media channels, before entering a dealership.

Our go-to market strategies and sales plays have allowed us to help dealers build better pipelines through digital channels and turn leads into test drivers and sales.

Motorcycle
Assured
Harley Davidson

let it shine aftercare

Just because the car is sold deesn't mean we should stop talking to customers. We've helped our clients to formulate customer experiences that get them to keep coming back for service and, ultimately, future purchases and replacement. Our understanding of online customer behaviour has helped us to create compaigns that really work. This coupled with great software tools for CRM and email has helped grow our customers revenues dramatically.

providing key services aftermarket

Our clients in this segment of the market rely on us to help drive sales leads and purchasers to the point of sale. Our work with 4x4 Tyres has taken them into the growth their business by 400% in the last three years. We.ve even worked on City Auction group to rebrand their mainland auction offering to set them apart from the larger BCA and Manheim offering and it worked; customers preferring the more personal approach rather than dealing with a colder, more corporate organisation.

Tyres
City auction group
4x4

so lets talk about it get in touch

The shop was created with a well tried and tested solution "why reinvent the wheel?" (bad joke we know), this helped deliver the solution to a tight deadline and integrate with ebay auto listings and customer feedback. Since launching 4x4 Tyres continues to grow.

reviews.spreadbetting refreshing a financial customer experience

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Spread Betting our challenge

we love to get our teeth stuck into a challenge

We were tasked with looking at the whole customer experience (CX) for reviews.spreadbetting. The site had been around for a few years and needed rejuvenating to ensure that it would appeal to its target audience of high worth individuals who are thinking about setting up a spread betting account. The client had lots of great analytics and data for customer behaviour and this formed the basis for creating the new CX strategy.

Spread Betting Logo

it’s all about the customer

We didn’t have the luxury of any lab testing, but felt the customer journey needed to be focused on either capturing prospect data or directing new account customers to sign up. The content was reviewed and through a series of workshops with the client team, restructured to deliver more logical paths for users. The behaviours of the target market were carefully examined and nudges put in place to drive engagement and signups.

all delivered with a balanced user Centred Design

From the workshops our IA team created wireframes that could be overlayed with the new Reviews.spreadbetting brand (with the client team providing content and assets). The resulting prototype was then user tested in-house and refinements made before being implemented by our dev team using an Umbraco shell. The client’s intricate tracking and analytics were then implemented and the site completed. All within 6 weeks.

Since launch bounce rates are down, page views are up and conversions have increased.

.art the art world’s exclusive domain

it all started with a great big... challenge

The arts and culture sector will this year have its own distinctive top-level domain name, .art, to offer immediate identification with the arts. The domain name was the idea of UK Creative Ideas Limited which, following agreement with ICANN, the Internet Corporation for Assigned Names and Numbers, will act as the exclusive operator of the domain. It will be available to arts organisations from Autumn 2016. BPI Agency was asked to pitch for the design and build of their inaugural online customer experience. The brand identity for .Art created by Interbrand, had never been used in anger for communications; so we needed to work closely with the client to meet their creative aspirations.

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Case study Dotart Research & planning of the website & UX
case study Dotart campaign planning

helping to understand the brand

We carried out a number of workshops to ascertain UKCI’s business needs and spent time understanding customer requirements and needs (from the art world and creative industries). These findings were translated in extensive taxonomies, user personas and journeys. The design and creative process was brought forward in the process to help the client understand the way that brand would work at the prototype stage. We worked closely with the client to craft the right creative tone for both copy and photography as there was no existing collateral for this start up business.



bringing an idea to life

We created a fully functional CMS tool in Umbraco along with HTML, templates and CSS for a complete digital customer journey (from awareness through engagement and conversion). The site was launched Mid September and continues to be refined in a collaborative process with the client. SEO optimisation and an enhancement schedule, as well as lead generation and social media strategy is planned.

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